OnePoint Brand Refresh
Branding | Logo Design | Typography
Client
OnePoint
Year
2024
Breath of Fresh Air
“Our organization thrives on a culture that acknowledges the perpetual need to nurture an atmosphere of mutual respect. This culture serves as a catalyst for fostering positive energy, nurturing creativity, embracing accountability, and pursuing excellence tirelessly.”
For a company based in Scranton, PA, that began in the paper and office supply business (no, it’s not Dunder Mifflin), OnePoint sought a brand refresh that maintained the integrity of their existing identity. Simultaneously, OnePoint was venturing into the tech-savvy market by offering company stores where clients could acquire both inventoried and print-on-demand branded products.
Original
Updated
The most noticeable change was to the color palette. I opted to move to a richer, cooler-toned green for the wordmark. Given OnePoint’s wide range of services, including offering janitorial supplies, the goal was to evoke feelings of serenity, nature and a cool clean crispness that would be effective across all brand applications.
Removing the trademark icon was crucial because it was discovered that the previous version had never been officially registered. Therefore, it was necessary to correct this oversight.
