Onepoint brand refresh

Branding | Logo Design | Typography

Client
OnePoint

Year
2024

breath of fresh air

For a company based in Scranton, PA, that began in the paper and office supply business (kinda like Dunder Mifflin), OnePoint sought a brand refresh that maintained the integrity of their existing identity. Simultaneously, OnePoint was venturing into the tech-savvy market by offering company stores where clients could acquire both inventoried and print-on-demand branded products.

Original

Updated

The most noticeable change was to the color palette. I opted to move to a richer, cooler-toned green for the wordmark. Given OnePoint’s wide range of services, including offering janitorial supplies, the goal was to evoke feelings of serenity, nature and a cool clean crispness that would be effective across all brand applications.

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