Onepoint brand refresh
Branding | Logo Design | Typography
Client
OnePoint
Year
2024
breath of fresh air
For a company based in Scranton, PA, that began in the paper and office supply business (kinda like Dunder Mifflin), OnePoint sought a brand refresh that maintained the integrity of their existing identity. Simultaneously, OnePoint was venturing into the tech-savvy market by offering company stores where clients could acquire both inventoried and print-on-demand branded products.
Original
Updated
The most noticeable change was to the color palette. I opted to move to a richer, cooler-toned green for the wordmark. Given OnePoint’s wide range of services, including offering janitorial supplies, the goal was to evoke feelings of serenity, nature and a cool clean crispness that would be effective across all brand applications.